How To Measure Company Culture
You’ve invested time to set up a strong foundation for your company’s culture - but do you know if it’s getting you the results you want? Measuring company culture is a great way to figure that out.
How do you measure company culture? It may feel intangible, but it’s still possible to track with the right approach. We’ve outlined some practical ways to measure company culture and find those hidden gaps. Need a hand? Our HR audits and workshops are designed to strengthen your company’s values and make sure you’re getting the results you want.
Overview
Ways to measure company culture
Measuring company culture is vital to understand employee satisfaction and organisational performance. It’s all about moving beyond assumptions and tapping into real workplace culture metrics that show what’s working – and what’s not. With the right data in hand, you’ll be ready to assess, manage, and evolve your company culture for the better.
Let’s take a look at practical ways to measure company culture, find strengths, spot gaps, and set up your organisation for long-term success.
Employee Surveys
A great way to measure a healthy company culture is to send out a company-wide employee survey. By asking the right questions about management, workload, rewards, growth, and team spirit, you gain valuable insights directly from your people – no guesswork, just honest feedback you can use.
Tracking these survey results over time gives you a true read on where things are thriving and where they need extra care.
The opportunity to fill out a survey can also directly create a healthy company culture in the process. Surveys are known to increase employee engagement, dedication, and motivation. They also open up a conversation that makes employees feel valued and heard.
For even more impact, share the results with the entire company and open up further conversations.
Performance Management Tools
The goal of a performance management tool is to receive data in one system to help identify areas of improvement. There are many different tools available on the market.
First, define the performance you want to achieve, then research a tool that is the right fit. Once you’re set up, these tools help you move from guesswork to data-backed decisions, so you can spot growth opportunities, address challenges early, and build strategies tailored for your business.
When performance insights sit side by side with culture metrics, it’s a winning formula for helping your people (and your business) thrive.
Employee Referrals
The number of employee referrals you receive is a simple and easy way to measure company culture. When your team is eager to recommend their workplace to friends or family, that’s a sign your culture is thriving. Regular, enthusiastic referrals usually point to strong company values and a team that’s engaged and satisfied. If referrals are few and far between, it’s time to recharge your culture.
Some companies use an Employee Net Promoter Score (eNPS) tool to understand employee engagement and satisfaction. This type of tool gathers data on how likely employees are to recommend working for a company, giving you a clear pulse on engagement and satisfaction. When employees are proud to share your story, you know company culture is in good shape.
Exit Interviews
Exit interviews are a wonderful opportunity to understand your company culture through honest feedback from those leaving the team. When people step away, they often share insights they wouldn’t voice while working at the company.
Design the company exit interview to gather information about how they experienced the workplace culture during their employment. This valuable feedback becomes a powerful tool for measuring organisational culture.
Focus Groups
Focus groups are another great way to hear directly from your people and uncover what’s really going on with your company culture. They can help measure the culture company-wide by mixing employees from different teams who don’t often cross paths. If you open up conversations between employees who don’t typically interact day to day, you’ll be able to gather data around company-wide issues and successes, as well as assess what needs to improve across each team individually.
Productivity Metrics
Productivity and company culture are two sides of the same coin. When culture is off, productivity drops. When culture is strong and positive, productivity soars.
How you gather productivity metrics depends on how your specific company operates. The goal is to measure how effectively an organisation uses its resources to achieve a successful outcome. This can be individual hours worked measured against sales made, or how team efforts boost customer satisfaction.
Employee Turnover Rates
Keeping track of employee turnover is a must for any HR team. Calculate the average number of employees who resign over a certain period of time – whether that’s yearly, quarterly or over several years. The key is consistent tracking, so you get valuable insights to understand your team’s movement and shape your culture for the better.
Internal Promotion Rates
Tracking internal promotions is a great way to measure how engaged your team really is. When people see real chances to grow and climb, satisfaction and motivation get a solid boost.
If you notice employees leaving your company before receiving a promotion, it shows signs of employee disengagement and an opportunity for improvement.
Find A Way to Measure Culture That’s Right For Your Company
Every organisation is unique, but with the right tools and methods, you can find a way to measure organisational culture that suits your company. If you need help finding the right approach that works for you, The Woohoo Co. performs HR audits designed to help you build stronger systems and sharper processes. To enquire or learn more, reach out and contact our dedicated team today.
More on measuring company culture
What are the four C's of company culture?
The four C’s of company culture are competence, commitment, communication, and culture. The four C’s are used as a guideline to build a foundation of company culture by coming up with core values that fall under each category.
What are the five P's of corporate culture?
The five P’s of corporate culture are purpose, philosophy, priorities, practices and projections. These act as a framework to define the core culture of a company. When you weave these five elements into your daily work, you set the stage for happier teams, stronger retention, and better results.
What are the five indicators of organisational culture?
The five indicators of organisational culture are employee engagement, employee turnover and retention, alignment on core values, innovation, and overall results. Keeping an eye on these signs through data and employee feedback gives you a clear picture of whether your culture is thriving or needs some attention.
