Case Study

Employee Relations

Adam Peach
General Manager
Adelaide Tools

  • The culture had grown from a family owned business and due to relationships and friendships, there were inconsistencies with communication, lack of processes and practices, and no clearly defined functional reporting structure was in place. As a result, the Company were experiencing poor behaviour and performance issues from staff and some management. The owners were preparing to transition the business for acquisition by Bunnings (Wesfarmers Group), which has since seen Adelaide Tools renamed to Tool Kit Depot (TKD).

  • Since the company commenced in 1949, Adelaide Tools has grown to be an industry leader and is considered a ‘One-stop-shop’ as a provider within South Australia of quality power tool brands such as Makita, Stihl and Milwaukee.

    Specifically, the project focus had two main outcomes:

    1. Improve HR Governance

    2. Transform the culture, thus reducing problematic staff issue

    The project was developed with timelines, delivery plans and frameworks, some of which included:

    Launching an Employee Survey to gain valuable insight into the salient issues experienced by employees

    Supporting owners and managers, with the development of communication for briefings

    Providing expert applied HR and legislative knowledge, including assisting with the design of a functional company structure, using Stratified Systems Theory

    Reviewing Awards, position descriptions, policies, employee handbook and other required HR documentation

    Developing and launch new employee contracts, code of conduct and employee handbook

    Facilitating a communication and core values workshop – Customer Service Charter and Core Values of the Company were developed as part of this process

  • Achieving all components was to culminate with building a strong culture with a focus on developing a safe and engaged workforce, and reduced staffing issues along with building an inclusive environment that encourages collaboration

    Appropriate documentation and staff handbooks now exist – the company now has a good rigour for employing, on- boarding and retaining staff

    There is now clarity of what is expected from both the employer and the employee in the employer-employee relationship

    Increased knowledge, resulting in improved governance

    With clear payroll every fortnight and all hours accounted for on a line by line basis, we have minimised/eradicated the risk of any payroll under/over payments, compared to ‘all inclusive’ hourly rates previously used

    Reduction in staffing issues and underperformance – employees are valued and supported

    Store Managers are now taking accountability for their teams, from both a cost of overtime perspective and staff performance perspective

    Improved engagement and effectiveness of employees

    Improved working environment and services to customers steer the Company towards a solid and prosperous future.

Engaging with employees to transform the culture and business objectives

The staff survey assisted us to identify areas of development, support and recognition for staff, which flowed onto improved support and outcomes for customers. Happy and valued staff provide quality assistance and service.

Getting the business structure right ensured that the reporting lines and delegated levels of authority along with span of control, was provided to each working group.

Across each store, pay rates were inconsistent for all employees which caused ‘water cooler conversations’ and complaints from staff. Wage rate tables are now used correctly between employees across all classifications.

A notable shift in the manner in which people communicated changed. Managers met with staff to provide consistent feedback on performance, asked for suggestions and informed the team of any OHS updates and changes to rosters.

What were the key organisational objectives?

  • Provide role clarity and clear delineation of accountabilities and responsibilities

  • Deliver FTE right sizing and manage span of control

  • Reduce payroll reporting and errors

  • Embed continuous improvement culture

  • Respect for people

  • Rigour to HR processes

  • Provide consistency with management instruction and communication

  • Mitigate industrial issues through workforce engagement, consultation and effective change management

  • Establish leader lead routines

  • Improved customer experience

Would you recommend The Woohoo Co. services?

How has this outcome delivered on your expectations?

Exceeded – due to the ‘family owned’ business and its origins and investment in the grandfather’s legacy, there was a heightened aspect of emotion within discussions and between various stakeholders, which intensifies cultural transformation uptake.

After attending the Staff Christmas, Adam commented how different it felt. The vibe and culture of the business had shifted. He commented that he was delighted after all the hard work, he could see how it translated to the way people were now behaving. He said:

“So this is what cultural transformation looks like.”

– Adam Peach - General Manager - Total Tools

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